Smart advertising is within reach.
Unlock the momentum-building efficiency of a Flywheel ad strategy.
Real results without the headache of going it alone.
Unlock your full advertising potential.
Let’s redefine what’s possible together.
Flywheel's Service Categories
Analysis & Recommendations
Flywheel’s approach starts with an in-depth analysis of your current campaigns, pinpointing areas of success and those needing enhancement. By aligning our findings with your business objectives, we uncover growth opportunities and provide clear, actionable steps for advertising advancement.
Creative Development
We craft compelling ad creatives that resonate across various media platforms. Our process involves a blend of strategic messaging and creative design to ensure each campaign reaches and engages your target audience with maximum impact.
Media Planning & Buying
Flywheel streamlines your ad buying process by meticulously planning omnichannel campaigns that span digital, social, and traditional media. This ensures your message is seen, heard, watched, and read far and wide without the heavy lifting on your part.
Campaign Reporting & Optimization
We ensure your advertising campaigns remain on target by continuously monitoring and optimizing performance. With regular reports and client consultations, we maintain alignment with your goals for sustained success.By continually refining our strategies, we not only align with your immediate goals but also gather insights to enhance campaigns.
Learn more about Flywheel's services:
The Flywheel Experience
Crafting Your Advertising Journey
Discovering Potential
Before we launch or optimize any campaign, we conduct a thorough evaluation. This initial phase is about understanding what’s working, identifying areas for improvement, and discovering untapped opportunities.
It’s not just about pruning the excess, but nurturing the fruitful.
Strategic Partnerships
At Flywheel, we respect the existing relationships you’ve built with media groups, publishers, and creative professionals. Our goal isn’t to disrupt but to enhance. With a fresh perspective, we ask the critical questions and offer nuanced solutions that inject efficiency into your media plans without sacrificing the value of your partnerships.
Simplified Solutions, Customized Success
Rethink the way you invest in advertising. Our ad strategy plans are arranged into pre-built tiers, designed to cater to a diverse range of business needs. With guidance, you can select the plan that aligns with the media channels, creative cadence, and service level needed to accomplish your goals.While our pre-built solutions are comprehensive, we understand that unique circumstances require flexibility. Modified and custom-built solutions are available.
Transparent Collaboration
Transparency is the cornerstone of our relationship. We advocate for regular monthly meetings to:
Discuss progress
Share reports
Highlight optimizations
Listen to client feedback
Review action items
These sessions are crucial, especially in the early stages of a campaign, to ensure alignment on expectations.
Integrated Marketing: A Cohesive Brand Experience
Flywheel believes in carrying the momentum of your ad campaigns into all facets of your marketing. By aligning your paid advertising with organic social posts, website/blog content, email marketing, and sales collateral, you create a cohesive brand experience that amplifies your message and maximizes impact.
While Flywheel is laser focused on your ad strategy, we can recommend other marketing specialists for these important areas of your overall marketing strategy.
Significance of the Flywheel
Harness the momentum of a flywheel
The flywheel analogy captures the core of a strategic ad campaign. Much like a mechanical flywheel that requires initial effort to set in motion, a robust ad strategy requires early investment in time and energy. However, once momentum is gained, it ensures a smoother, self-sustaining cycle of impact and reach.This consistent and growing force helps businesses weather market fluctuations, keeping the brand’s presence strong and steady even during challenging times. It’s a long-term investment that pays dividends by stabilizing and propelling the business forward.
Flywheel's mission
"I founded Flywheel Ad Strategies with a clear mission: to help small and medium-sized businesses craft strategic and effective advertising plans that surpass expectations. From my base in Champaign, Illinois, I’ve channeled over fifteen years of experience in media and marketing serving the small and midsize business community. Flywheel is a culmination of passions and experiences, born from a desire to make smarter, more accessible advertising a reality for companies of all sizes."-Jason Starbird, Founder, Flywheel Ad Strategies LLC
Feeling inspired to build your advertising flywheel?Let's talk.
Flywheel's Services
We believe that great advertising strategies are not just about putting ads into the world and checking a box. It’s about creating a momentum that propels your business forward. Unlike makeshift strategies that often miss the mark, Flywheel crafts data-driven campaigns that resonate with your target audience.
Elevate your ads, amplify your voice
Comprehensive Media Planning
& Buying
At Flywheel, our media buying strategy is rooted in the customer marketing funnel, ensuring that every dollar spent is a step towards your campaign’s success. We meticulously align our media selections with the stages of:
Awareness
Consideration
Conversion
Whether it’s broadening your reach or driving sales, our strategic focus on the funnel’s stages guarantees that your message resonates with the right audience at the right time, maximizing impact and driving results.
Available Media Types and Platforms Include:
CTV
Targeted video on Hulu, Peacock, Paramount+, Tubi, Samsung, Roku, Sling, etc.
Video
OTT, preroll, midroll and other video placements on apps and web with granular targeting.
Display
Targeted by behavior, demographics, contextual, retargeting, geo, etc.
YouTube
Video ads across devices utilizing Google's first-party data.
Geo-based
Display and video served in apps based on geographic proximities.
Social
Abundant targeting and media choices across platforms. Meta and LinkedIn
Audio
Targeted ads in music and podcasts. Spotify, Pandora, SXM, TuneIn, iHeartRadio, etc.
TV
Linear television negotiated through local affiliates and media groups.
Radio
Linear terrestrial radio negotiated through local stations.
Traditional newspaper and magazine print ads negotiated through local publishers.
Endless options. Personalized guidance. Goal-aligned solutions.
The Art of Strong
Ad Creative
In a world cluttered with ads, quality and creativity make you stand out. At Flywheel, we reject the mundane and embrace the extraordinary. We are dedicated to developing high-impact ads that not only catch the eye but also capture the essence of your brand’s message. We’re here to elevate your ads from mere noise to compelling narratives that drive action.
Where Data Meets Design in Advertising
Holistic Solutions for
Long-term Growth
The convenience of having Flywheel by your side means you have a dedicated strategist ensuring that your ad campaigns are not just executed, but executed with precision. We’re committed to the long-term growth of your company, refining and adapting strategies to keep your advertising as dynamic as the market itself.
With Flywheel, you’re not just running ads; you’re building a legacy of success.
Flywheel is more than just an advertising agency; we are your partners in growth. Our solutions are meticulously crafted to support and amplify your business objectives. From granular analysis to creative development, strategic media planning, and ongoing optimization, every aspect of our service is designed to ensure that your advertising efforts are not just seen and heard, but felt and remembered. We’re committed to turning your advertising into a powerful flywheel that drives your business forward with unstoppable momentum.